Veterans Aid Wins Top Industry Award


May 15, 2012

Leading charity Veterans Aid won an award at the Institute for Turnaround’s prestigious ceremony on Wednesday night (30th November 2011). Widely considered Europe’s top turnaround awards, the event was hosted by broadcaster Jeremy Vine and was an opportunity to acknowledge the success of organisations which have moved from significant difficulty to turnaround and transformation.

Veterans Aid was a joint winner with Impetus Trust, the third sector organisation that invests in and supports other charities.

Veterans Aid CEO Dr Hugh Milroy OBE said, “This is fabulous recognition for all members of the Veterans Aid team who work so hard to help veterans in crisis. The best thing about this is the fact that we were nominated without our knowledge so winning really was a thrill. To have your work recognised in such professional and prestigious company is remarkable. The Institute of Turnaround is the gold standard, so to get an award from it is hugely reassuring.”

Christine Elliott, CEO of the Institute for Turnaround (IFT) said, “Turnaround work happens across all sectors, including in public and third sector organisations. One of IFT’s core objectives is for members to be generous with their time and expertise. In awarding Veteran’s Aid, we acknowledge how vital the work of the third and public sector are in driving our economy back to its full potential”.

Veterans Aid is the new name for the Ex-Services Fellowship Centre (EFC). Before the turnaround, its work was done quietly – often in the shadow of larger, better known military charities. When Dr Hugh Milroy was appointed, the charity began the process of transforming into a powerhouse for veterans in crisis. Now, focus is placed on tackling the client’s personal problems rather than the welfare process, with truly life-changing opportunities available to clients. Veterans Aid has since placed 110 veterans in detox in the last 16 months, funded DNA tests, bought art materials, provided aromatherapy, purchased gym equipment, and funded vocational training. This has been achieved without a massive financial outlay. Even today the turnover is only just over £1m per annum.

Dr Milroy will be speaking live on British Forces Broadcasting Service (BFBS) on Monday 5th December 2011.

Other 2011 winners include: Norwich City Football Club, Wyke Farms, the UK’s largest independent cheddar producer, Adam Crozier, Chief Executive of ITV.